The world is ... a market where the best may win.
Knowledge is... a product with value.
Conviction... In competition, quality, specialisation and division of labour develops, resulting in prosperity for many.
Legitimisation... Serve the customer.
Value ... A healthy market offers room for development. Competition gives energy. A healthy market contributes to a complementary system with room for all.
Restriction ... A market without corrective mechanisms makes short-sighted and degenerates into a jungle. The customer is not always right.